Ladibug is on a mission to rethink feminine hygiene and wellness — making it more human, more joyful, and way less clinical. As part of their recent rebrand, they came to us to bring that vision to life through illustration.

Enter Dot and Ruby: two hero characters designed to act as the heart of the brand. Bold, a little sassy, and full of personality, these mascots were created to add warmth, color, and approachability to a space that’s often treated with stigma or seriousness.

The goal was simple but meaningful — to create characters that felt friendly, empowering, and unmistakably Ladibug. Dot and Ruby now show up across the brand as visual anchors, helping Ladibug connect with their audience in a way that feels playful, confident, and refreshingly honest.

The result is a pair of mascots that don’t just decorate the brand — they embody it, making conversations around feminine wellness feel more open, inclusive, and human.