An independent brand and design studio led by Sophie Rae.
We partner with the ambitious and the obsessed: those ready to turn the ideas that keep them up at night into bold, intentional, lasting businesses.
Sophie rae lindemann, Founder & lead designer
Hey! I’m Sophie.
With over a decade of design experience working with passionate brands and founders— I founded Passion Project to help people like me, who want to relentlessly pursue the dreams that keep them up at night.
I’ve collaborated with small retail brands, content creators, local award-winning restaurants, national banks, tech startups, healthcare entrepreneurs, cannabis growers and everyone in between.
I am a strategic problem solver and I approach every new client and new problem with a fresh perspective and the whole picture in mind design. my number one objective is to always ensure that through collaboration and effective communication, every design solution aligns with the client's vision and objectives.
CLIENTS I’VE WORKED WITH:
WHAT WE DO
At Passion Project, we work with people chasing the work they actually want to be doing—the kind that keeps you up at night, not because you have to, but because you want to. We help turn those ideas into intentional, exciting brands built to last. Whether it’s your first big leap or the dream you’ve been quietly building, we’re here to make it real—the kind of brand you’re ready to go all in on.
OUR SERVICES
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Your logo is your first impression—let’s make it unforgettable. We craft bold, versatile logo suites that speak for your brand at a glance, across any and all platforms your brand will live. From social, to bottle, to IRL retail.
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We help you define your vibe and claim your space. You bring the business idea, we’ll help you find your voice and visual world. Always strategically rooted and undoubtabl you.
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Good packaging is a must, when shelf appeal (and social) is king. We design eye-catching, story-driven packaging that sells (and looks damn good doing it). From bottles, jewelry, to snacks, and even cannabis — we’ve got you covered.
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Your digital home, designed to stand out. We build beautiful, intuitive websites (on platforms that are user friendly and intuitive) and social graphics and templates that connect and convert—with zero fluff.
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Fully custom, bold, and unique illustrations that bring personality and punch to your brand. Quirky? Sleek? Simple? Weird? We’ve got you.
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Outgrown your old look? Time for a glow-up. We’ll evolve your brand with fresh thinking and a clear path forward, to keep your business on the pulse and ahead of your competition.
How We Work
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How We Work ∙
The best ideas are co-created
The best design solutions are collaborative. Through reviews and revisions, we’re committed to designing a solution you feel 100% confident in. Think of us as creative partners who are just as passionate about your vision, growth, and success as you are — here for your brand and your business from brainstorm to billions.
Trust your gut.
Have a vision for your brand but bot quite sure what it looks like yet? That’s ok, let us help you with that part. Good design should have an emotional reaction, sometimes, you just know it when you see it .
Good design is strategic
A brand built for today’s trends won’t work as hard for you in the future — we build bespoke brands that last, no copy paste here. After years working with brands big, small, global, and everything in between, and no matter the size we know how important it is to not only understand your audience and industry, but find a way to stand out from the crowd.
Design to grow and scale
From web, to social, product, store signage, even merch — our designs are built to owrk across any platform you may need, now or at any point as your business grows.
Current & Previous Clients
FREE
Brand Discovery Call
Not sure what you need yet? This free 20-minute call is all about clarity. We’ll chat through your brand’s current state, goals, and pain points—then I’ll help you identify what design support could actually move the needle. Whether you’re just starting out or leveling up, you’ll walk away with insight and a clearer sense of direction. No pressure, just perspective.
$150
Brand Strategy Session
Have ideas but not sure how to bring them to life—or which ones are worth chasing? This 45-minute session is your creative sounding board. We’ll unpack your brand vision, explore possibilities, and strategize the best next moves—from design priorities to long-term positioning. You’ll leave with focused ideas, actionable recommendations, and fresh energy to take your brand to the next level.
LET’S CHAT
Ready to Chat?
Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!