Description
New York classics — Chopped.
Way before they went viral the first day they opened, Brown Bag Sandwich Co co-founders Gilli and Tony had a dream to sell sandwiches so good they’d attract everyone from a college kid, to a fireman, to a top tier chef right off an all day shift. They had the recipes, the know-how, and a prime Greenwich Village location ready to open its doors— all they needed was the brand.
Over the course of several months I worked weekly with Gilli and Tony to help bring their vision to life, crafting a logo and brand identity humble enough to represent their mission, but bold enough to capture just how damn good their sandwiches really are. Featuring a custom hand illustrated brown bag icon paired with a bold and all-American style type based logo, Brown Bag’s visual identity is genuine and straight forward with a twist— just like their sandwiches.
Today, Brown Bag Co has a line down the block every day before they open. They regularly sell out of their viral $10 Chopped Cheese, and are quickly picking up fans far and wide. Brown Bag Sandwich Co is not your average corner store, it’s tastier.
Press
Categories
Branding, Logo Design, Brand Positioning, Signage, In Store
Follow
